Where do we start?

When most start a business, they have dreams of world domination and being their own boss. What many don’t foresee is the insane amount of work, the sleepless nights, and the sacrifice of your loved ones, just to name a few. Eight years ago, Cristina and I knew it was time for a change! While she was 7 months pregnant with our second child, I decided to quit my job and bet on our vision. I knew that that Cristina wasn’t going back to work, even though she was the high-income earner in our family. It was terrifying! I remember the days of cold calling people (that was brutal), talking to any and everyone about Dynasty, while slightly begging them to workout in our garage .

I can say CONFIDENTLY and WITHOUT A DOUBT that all the struggles, fights, and everything that comes with being a young business, was worth it! Having met thousands of people, and helping to change just as many lives in Gainesville, has been such an honor that we look forward to doing it for many more years. The coaches and staff at Dynasty are the best in the business and they work tirelessly to bring their best to the table daily. The members at Dynasty are what drives us. We want the best for our clients because you deserve it and we strive to be the best gym in North Central Florida.

I don’t get to coach every class and see every member anymore (which is still sort of different for me) but I want all our members to know that if you ever need ANYTHING, please don’t hesitate to reach out. I would love to connect with you. The more we grow, the more I realize that communication is vital to our success. This is why I will write a “Love Letter” similar to this every Friday and post a video each Monday in the Tribe. We are excited for the future and can’t wait to see all of you reach your health and fitness goals at Dynasty CrossFit.


Coach Sherman